Best moment
before production
Approval should happen before effort is spent.
A late approval trail can help explain what happened. A pre-work approval prevents the most expensive version of the problem: doing extra work the client never clearly accepted.
Best moment
before production
Approval should happen before effort is spent.
Best format
clear choice
Approve, revise, defer, or decline.
Best record
project context
The approval should stay tied to the deliverable.
When clients approve specific work, both sides know what is moving forward. That keeps the next conversation grounded in a shared decision.
Email approvals can work, but they are easy to bury, quote out of context, or detach from the current project status.
Not every tiny choice needs a formal ceremony. The approval level should match the risk to budget, timeline, or client expectations.
No. Use formal approval when the decision affects scope, price, deadline, or final acceptance.
Follow up with a written summary and approval link. Verbal decisions are useful for momentum but weak for project memory.
Yes. Good approvals reduce confusion and help clients understand what they are choosing.
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